One of the top sports brands in the world, PUMA is known for designing products for world-class athletes and sports teams, whether they compete in basketball, football, golf, men underwear, jogging and training, or racing. Herzogenaurach, Germany, is home to PUMA’s headquarters, and more than 14,000 people work there from more than 120 different nations.
From Humble Beginnings to International Breakthrough
Rudolf and Adolf Dassler established the business “Dassler Brothers Shoe Factory” at their German home in 1919, beginning PUMA’s lengthy tradition of producing high-quality sporting goods. Several sportsmen, notably the well-known Jesse Owens, won gold medals while competing with Dassler spikes during the first few years of the company’s existence.
PUMA Sports Apparel and Equipment
From comfortable football jerseys to durable golf clubs, PUMA provides a range of stylish sports apparel and equipment for athletes. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore apparel for all ages here at PUMA.
Using Sports to Promote Sustainability
As a sports company, PUMA recognises the importance of sustainability in sports. They recognise shortcomings and strengthen them towards the goal of sustainability. PUMA believes in integrating sustainability into every aspect of the manufacturing processes for all products – from sourcing raw materials to the manufacturing stage, both socially and environmentally.
PUMA: Culture of Firsts
PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
PUMA Against Social Injustices
PUMA creates better men underwear. Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system, and support organisations that inspire real change.